One of the most important parts of marketing and service is the user experience (UX). Several studies have demonstrated its connection to improved brand loyalty, although it is still neglected in web design. Lack of recognition of its significance to businesses is one reason.
In their desire for technological innovation, many web designers overlook the need to maintain a consistent brand identity. For instance, if you utilize a different colour scheme or design components than your brand typically does. Unimpressive navigation and content also cause problems and work against the user experience.
What effect does poor UX design have on businesses, then?
- 88% of customers won’t return to a website after a negative interaction.
- Almost half of the users will click away if a web page takes longer than three seconds to load. Since sales are lost due to website loading times, this amounts to a $2 billion annual loss for merchants.
- An overwhelming majority (83%) of consumers said that a “seamless experience across all devices” is crucial when purchasing. They are five times more likely to give up on a task if they can’t access it easily on their mobile device. Sixty-two percent are less inclined to buy again after poor interaction with the brand.
- Customer acquisition is directly proportional to the desktop and mobile user experience quality. On the other hand, a well-designed user interface may increase a company’s traffic, sales, and profits. Some businesses employ a UX designer, while others contract with a UX design consultancy to enhance their users’ experiences. (Source)
What Is User Experience And UX Web Design?
User experience (UX) is the sum of all a person’s interactions with a particular system, service, or program. Besides practical value, other factors, such as how people see your product’s efficiency and simplicity, are included. Business conversions and consumer loyalty increase with a robust user experience.
User Interface is a common word used in conjunction with UX. However, these are not the same, as UI is only a subset of UX. The term “UI” is shorthand for “user interface,” which specifically refers to the appearance of a product (e.g., branding, colors, typography, and layout). UX, on the other hand, is an overall concept for speaking about how people engage with objects.
Like UI, UX website design is a branch of UX. It describes the steps a user experience designer uses when making a website. Sites often offer an improved user experience with a solid UX design, reflected in their mobile-friendly layout and content.
Benefits Of Websites That Give Good UX
Every UX design agency includes user experience in commercial websites. However, not all web developers are competent in these practices and techniques. Web designers tend to prioritize functionality, whereas user experience designers prioritize attractiveness. But one thing that a UX design consulting business does is UX research.
UX research enables a user experience agency to:
- Create the most suitable solutions to prevent losing time and money.
- Find out how to improve a brand’s image by focusing on the user experience.
Here are some of the most critical gains from hiring a user experience agency:
1. Reduced Costs
Long-term, UX design lowers website maintenance costs.
Many businesses have non-responsive websites. Mobile page rendering issues cost them many consumers. These firms must pay extra to revamp their websites.
User experience design costs more upfront. UX design requires substantial research, analysis, and testing. Thus, the final product is more likely to impress and sell.
Good UX design requires little web design upgrades. Thus, long-term maintenance and development are cheaper. Fixing faults after development may cost 100 times more than before.
Development costs might also be reduced. UX research cuts development time by 33–50%.
2. Increased Leads and Conversions
As said, inadequate UX pushes many customers away. Sites with solid UX attract more visitors, boosting leads.
UX design improves conversion rates. Example: eCommerce site. Better checkout flow and design may boost conversions by 35%. 27% of customers will abandon the purchase if the checkout procedure is long or confusing.
Making it easy for customers to acquire items or services is part of the user experience. A strong UX experience should offer easy-to-find, easy-to-understand factual information, as many buyers study brands before buying.
3. Better SEO Performance
Providing an “excellent user experience” is a feature all search engines offer. Because of this, they utilize complex algorithms to provide answers that correspond to the queries made by users. That’s the only way to keep customers coming back for more of their services.
Web pages that aren’t optimized for mobile devices can load incorrectly or are too tiny to view. Search engines typically do not rank them highly because of the poor user experience it provides.
Mobile devices produce 63% of all organic search traffic. Businesses must have a responsive web design that adapts to users’ devices.
PPC advertising is another channel that may benefit from a well-designed user interface. Google, for instance, evaluates the effectiveness of landing pages. With this measure, they may push for changes to enhance the user experience. Better user experience (UX) on landing pages improves advertising campaigns and leads to more conversions.
4. Stronger Brand Loyalty and More Referrals
The term “customer experience” (CX) is commonly used to describe how consumers evaluate their interactions with a firm. It covers the whole of the customer’s experience, including the company’s online presence. Therefore, the UX design process aids in good CX in several ways.
It’s impossible to exaggerate the significance of CX in building brand loyalty. For example, 73% of millennials are likelier to stick with firms that consistently deliver a positive customer experience. And after making three transactions or more, 88% of consumers become devoted to the brand. (source)
Stronger connections with existing customers are another benefit of a well-designed website focusing on user experience (UX). The outcome is increased brand loyalty and the beginning of word-of-mouth advertising.
An example would be positive feedback from repeat consumers who share their experiences on social media. They may also tell their loved ones, pals, and coworkers about it. They may also contribute to the brand’s image by leaving good evaluations.
5. User Experience Design Services Provide Great ROIs
Professionals in the field of user experience designers use design metrics to assist companies in achieving their objectives. According to one study, sales for businesses that used UX design grew by 32%. In addition, the company increased its total return to shareholders (TRS) by 56% in that period.
UX Design Is Necessary For Growth
Why do firms need to know how to improve user experience using UX design? The quick answer is that a UX design agency supports the development of a compelling customer journey. Higher levels of client satisfaction are a direct result of excellent usability. Do you want to learn more about how UX may help your company give consumers a pleasurable, stress-free experience? Feel free to call us at +1 321 306 5797. Some Questions in mind? Our UX designer is here to help.